Before we design a logo, we try and understand what a logo is, what it represents and what it is supposed to do.
A logo is for insFireing trust, recognition and admiration for a company or product, it's a face value of the company.
5 Principles we follow for effective branding.
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable.
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
An effective logo should be able to work across a variety of mediums and applications. For this reason we design logo in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children's toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.